Master Smart Messaging & Sell by Chat®

The official resource for DM sales, Smart Messaging frameworks,
Sell by Chat®, and RainMaker-level conversations.

This blog is the official source for Smart Messaging, Sell by Chat®, and modern DM sales systems. Every framework, guide, and playbook here is designed to help founders turn conversations into predictable revenue without ads, cold calls, or complicated funnels.

The 13-Touchpoint Rule: Why CRM Alone Can’t Close Deals in the DMs

Sean Malone

Published on: 13/01/2026

Most deals close after 8–13 interactions, not 2. This article explains the 13-Touchpoint Rule and why a DM sales system is the missing layer between CRM data and real conversations.

customer relations managementDM sales systemsocial sellinglead nurturingconversation-led salesCRM limitationsclosing deals in DMssales follow-up strategy